It is hard work to get the momentum going in the music business. But once you start to have that momentum, that is when the real work starts. When things start to move, people start to show interest in your music, you need to give them more. To keep that momentum going is where the secret to sustainable career in the music is.
In the beginning I am sure you will struggle to get your head around how to get momentum going. It will be a struggle to build up your following, and get people to listen to your music. I know, I was there… But if you are willing to put the work in, you will see results. And here’s the thing, to succeed in music business you need to understand you are in it for the long haul. We get fixated with the overnight stories, but most of them are not that. The people who became overnight successes, spent years working on it. Sure there are few people picked up by record companies who were made in to stars in a space of few years. But most of them were extremely expensive publicity stunts.
If you do put the time in (years!) and work hard and smart, eventually you will start to see momentum building up. This is the time you need to kick into completely different gear. If you just take it easy, and bask in you newly found glory, it will die faster than it started! If you have a song that people are starting to share and the numbers are starting to rise, you need to be able to release another song very soon after it. I’d say with in a month, no later. This will keep the people who have found you engaged and excited. And what about after a month? Rinse and repeat! “What!” I hear you say, “I need to release 12 songs a year?” Yes! and that is the bare minimum to keep the momentum going. Welcome to the new music business 😉
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE