Tag Archives: DIY Music business

Quick tip 260 Impactful album cover image

J.P.s Quick tipAs the album sales are dropping, as well as downloads, do album covers still mater? Yes they do, in fact they have become maybe even more important in many ways. Also how they need to standout has changed. Now extremely detailed pieces of artwork might not be the best idea, as most people view album artwork in their Spotify or Apple music streams, and often on their mobile phone screens.

I still believe the more personal you make it, the better. Also if you can tell a story in a simple image, that can be very powerful. Just remember even more than before you need to stand out from the crowd. You need to give people reason to click on your album cover in a sea of hundreds, if not even thousands of other album covers. This might just be something that makes or breaks your success in the streaming services.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 242 Bigger picture

J.P.s Quick tipI always talk about the importance of breaking down your tasks in to small manageable blocks. This has served me well in the past. Often music business can seem like almost impossible mountain to climb, but if you break down the journey into small sections, it can become much more manageable.

At the same time, it is important to keep an eye on the bigger picture. This is something I do when I get stuck on some small detail, which at the end of the day might not be so important when you step out and take a look at the bigger picture. As I said before, I’ll take progress over perfection any day.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 235 Complaining won’t get you anywhere

J.P.s Quick tipMusic business is full of obstacles. Things will go wrong, things will seem hard, sometimes nearly impossible. Not a week goes by I don’t hit another dead-end. Not a single tour goes by where something don’t go wrong. Flights get cancelled, gigs get canceled, people get sick, life gets on the way.

The thing is, this is just the way things are. Complaining about it won’t get you anywhere. In fact, complaining is the easy excuse to do nothing about it. You need to be flexible and innovative. When something we are used to doing in the past does not work anymore, you need to find a new way to work around. Remember, there is always more than one way to do things. Be positive, have an open mind and get things done, as complaining won’t get you anywhere.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 231 What you did in the past does not guarantee anything

J.P.s Quick tipSo you have had some success. You have toured the world a bit. You get recognised from time to time when you walk down the street. You feel like you have made it. You feel like you are someone.

Us musicians too easily think we are entitled to something. The thing is, your past is your experience. It is what you can build your future on. But your past does not guarantee your work will be great tomorrow. “I have done this, so I am worth this much” does not really work in the real world. What you should be saying is “I can do this for you and it will be worth at least this much to you.”

It is hard to put a price on art, but that does not mean you should be just pulling figures out to of your hat. Be realistic what your performance is worth, and whether you are willing to work for it, or not. If your sole purpose is to make loads of money, there are much easier ways to do it than music.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 227 Expect nothing in the beginning

J.P.s Quick tipMost artists like to make plans boasting their chest how they are going to take over the music business and how they are going to be an overnight success due to tactical planning and a short burst of intense work. But when it comes to the execution, things often slow down, and we lose momentum. And when the gears grind to holt, most of us lose interest and give up.

I’m sure you have heard about the Chinese Bamboo tree. When you plant the seed in to the ground, it takes five years before you see any results. Most of us would give up hope at that stage. But after five years, the plant peeks its head from the ground, and grows to 80ft in just six weeks! In music business we only see those six weeks, we don’t see the five years of growing the routs and building a strong foundation.

Expect nothing in the beginning and you won’t be disappointed. Work hard, and be aware that you are building the roots. You are putting in the 10000 hours it takes to become a great musician and performer. And in the process you become an entrepreneur as well. You learn the business from the ground up. Keep your head down and never give-up hope.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 226 A warning sign that you are doing it wrong

J.P.s Quick tipMusic business can be a real labyrinth these days. It’s hard to know if you are doing the right thing, if you are on the right track. It is a good idea to learnt to recognise some warning signs of when you are drifting off the path and here is one.

If you are spending more time trying to find someone to promote your music for you (Manager, promoter, record label…) than actually promoting your music yourself, you might be on the wrong track. No one is going to be as exited about promoting your music as you are. No one is going to be as invested in it as you are. So stop looking for some one to do it for you and do it our self.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 222 Get good at the business, or give up

J.P.s Quick tipIt’s time for some hard love. You want to be a musician, you want to make living playing music. You want to record albums, play live shows, tour the world and… Well you know what I mean… So, get to work! We are well past the point of the days of those deceitful major label men come along and take you for a ride of your life, while milking it all to the last penny.

If you have learned anything so far on this our journey, it is that it is up to you t make it happen. Get good at the business, or give up. It’s as simple as that. It is the musician entrepreneurs that will survive in this new music business. It is the inventive new artists who build their own careers who are getting bigger, while even the biggest major label artists sales are dropping like rocks. And my prediction is that it’s only a matter of time before the scales tip, and it is the independent artists that become the superstars of the future. So get good at the business, or give up.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 220 Traveling light

J.P.s Quick tipI’m watching the clouds below as I write this on another flight once again. And it got me thinking about the concept of traveling light and how this does relate to music business. By “traveling light” I use a much broader term here than just traveling. I mean traveling through your path in the music career.

The longer you can keep your “baggage” to the minimum, the farther you can travel on your own. Keep your overheads down! We see it too often when bands get their first bit of success and the money that comes along with it, the guitar collection starts growing, the travel arrangements change, vans turn into tour busses. But how much of this is used to rub our own egos, and actually has very little effect on the listener?

Be smart, that money will not be flowing for the rest of your life. This is the time to make your business sustainable, to make sure you will be able to do this for years to come. Keep your overheads down and travel light.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Quick tip 218 Let people come to you

J.P.s Quick tipI did an interview earlier today, and at the end of it I was asked if I had any message for the listeners. My message was “smile and be nice.” I can hear many of you shout out how I missed a perfect opportunity to promote my music. But proven by the failure of the major labels, that is not how it works anymore.

If you google my name, the first thing that comes up is my website. And if you visit my website, it is very easy to find out how and where to buy my music. I am also the only J.P. Kallio on iTunes, Amazon, Spotify… What I mean by this is that it is very easy to find me, if you want to do so. That is why my message is so much more important than telling people to buy my music. If people like what I do, my music, my writing, my vlogs and they want to support me, they will find a way.

Build a community, offer something worth following, spread your message to the world, and let people come to you. Don’t ram your music down their throats.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE

Investment for the future

longroadMusic business is a funny old business. You can’t just dabble at it for a bit and expect the fame and fortune land on your lap. Today we live in a new world. Sure enough there is a good living to be made in the music business for those who are willing to put the work in. But I think it is safe to say the scale of superstardom we have seen in the second part of last decade is going to be a whisper from the past. Music goes back to being art and a trade, not necessarily a bad thing.

The problem all along have been the distorted perception of what the career path looks like. So many young people enter the business in the hopes of seeing that overnight stardom. Most become very disappointed very fast. Those few who slip through the cracks mostly get gobbled up by the leftovers of the major label monsters, and eventually get spat out when the money runs out. It’s hard to explain the moral inequality record contracts hold to those who are not willing to give up on that old dream.

In the other hand we have tools that allows us  completely bypass the “system.” The “system” is not happy about it at all. You see the these tools let us build a relation ship with our fans, where the labels spent years trying to reduce the music fan just down to a number.

If you really want to give it a go, it will require sacrifices. It will require you to invest in your future today. It requires you to work hard on something that you have no guarantee of getting return on. And if you think a band rehearsal once a week will shoot you to stardom, you will be sorely mistaken. You need to get your hands dirty in the business. You need to be willing to build a fan base from ground up.

If you are a solo artist, it is going to be a full-time business. If you are a band, make sure every member of the band will carry their weight. Nothing builds resentment like you working harder than anyone else for a common cause, and everyone expecting to collect the benefits equally. Pull your weight!

It’s like you are on a long road that disappears in the distance. To get where you need to go seems too far a way right now. You know you won’t make into the destination today, tomorrow, next week, month, year… But if you just concentrate today taking on the road one step at the time, eventually you start to make a headway. And everyday you get little bit closer to the destination, as long as you are willing to do the walking.

What I am trying to say here is if you want to give it a go, be realistic. Know you need to work harder than you probably have ever worked before. You need to be innovative and inventive. You need to be able to produce a lot of stuff, and make the most of every minute of your waking hours. It is an investment for the future.

J.P.

The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE