Music promotion

Bad promotion

Why do we spend days on Facebook and Twitter screaming out loud asking people to listen to our music? Why do we make our first point of contact a “click this link!” or “Check out my video!” Why do we…

Upside down business model

Yesterday I heard some rumours about an industry showcase / festival here in Dublin not paying the artists for their performances. The artists are expected to do it for the “exposure.” Unfortunately my landlord does not accept “exposure” for rent……

Automation

It’s another sunny day in the beautiful island of Ischia. I am drinking my morning coffee overlooking the bay of Napoli. Down below Ischia Porto goes about its daily business. Even though I am high up on a hill, the…