Quick tip 50 Google & Twitter
SEO is one of those terms thrown around by us in the music marketing game, but quite few musicians actually know what it means. SEO stands for Search Engine Optimisation, in other words it is the process of making sure…
March 13, 2015
Quick tip 49 Quick videos
Posted at March 12, 2015 by
J.P. Kallio
in Uncategorized
I talked about Perfection v Progress before and how not to get hung up on the meaningless details. One of the most powerful promotional tools you can have, is video. Of course a great quality video is powerful promotional tool,…
Quick tip 48 Bigger is not always better
Posted at March 11, 2015 by
J.P. Kallio
in Quick tip
I’m sure your dream as a musician is to play in front of as many people as possible, share your music with as many people as possible. I’m sure you have dreamed about playing at a festival in front of…
Quick tip 47 Advertise
Posted at March 10, 2015 by
J.P. Kallio
in Quick tip
This week is turning out to be very business oriented week in these Quick tip posts. And rightly so, you need to learn the business! Yesterday’s Quick tip talked about the importance of being able to sell. Now I know…
Quick tip 46 Sales
Today’s quick tip is one of those hard cold facts of music business that every one try to pretend it does not matter, but it is the key to the success of your career. You need to accept the fact…
Quick tip 44 Act like nothing happened
Posted at March 5, 2015 by
J.P. Kallio
in Quick tip
Here’s a one thing to do during a live show that will make you look instantly more professional. During a live show things will go wrong, people will make mistakes, that’s just the nature of it. No matter how prepared…
Quick tip 43 Playing in a new venue
Posted at March 4, 2015 by
J.P. Kallio
in Quick tip
I have a check list I go through every time I play in a new venue. First impressions are very important and especially when you are trying to build a new working relationship. This list is especially relevant to Dublin…
Quick tip 42 That little bit extra
Posted at March 3, 2015 by
J.P. Kallio
in Quick tip
I often get asked by friends who see me work well past what would be considered the “normal hours”, why would I bother? The answer is, because I care. I am passionate about what I do. If I stay up…
Quick tip 41 Do it your self
Posted at March 2, 2015 by
J.P. Kallio
in Quick tip
Most musicians suffer from the “next level” syndrome. We want to find a manager, promoter, booking agent, PR company, record label to take us to the “next level”. Most of us don’t even know what that next level is… The…
Quick tip 40 Finding fans
Posted at February 27, 2015 by
J.P. Kallio
in Quick tip
In the world we live in today, where we socialize online as much, if not even more than in the “real life” it never stops amazing me how artists still expect people to find them. We just assume that as…
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