In the world we live in today, where we socialize online as much, if not even more than in the “real life” it never stops amazing me how artists still expect people to find them. We just assume that as soon as we set up our profile on social media sites, people will come to find us, and when this does not happen, we feel defeated.
Social media is not some magical tool that makes musicians famous overnight, despite what some people would have you believe. It is still your own action that is required. It is not the fans job to find you, an unknown artist. It is your job to find your potential fans. It is your job to create content, and by this I mean recordings, videos, photos and if you’re really adventurous, blog posts. It is your job to get this content in front of potential fans. It is your job to be proactive, not just sit around and wait for a miracle to happen.
Social media is a tool for you to utilise, not a service that does the job for you. Like anything, you need to learn how to use it wisely. Look into how start-up companies utilise it. Educate your self. Not putting the work into social media is the online equivalent of not going out to play live shows and expecting to become famous.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE