Today’s quick tip is one of those hard cold facts of music business that every one try to pretend it does not matter, but it is the key to the success of your career. You need to accept the fact that everything comes down to sales.
Whether you record music and sell it directly from your website, or through distribution company, or your main income is in the live show, you need to be able to sell. Now before you bury your head in the sand and start trying to face the fact, let me put it this way. Good sales man is great at telling their story. And this is what you need to do. I talked about the importance of your story HERE in a previous Quick tip.
Of course your art should come first, without it you have nothing to sell. And the better your product is, easier it will be to sell it. But you need to be able to tell people the story of your product in an engaging way. And this task is up to you, no one else. No record company marketing department can tell your own story as well as you can, if you put the hard work in. The tools are out there, the market is volatile and first time ever the independents have a chance to bite of a big chunk of it. So learn how to sell.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE