Connecting the dots
Randomness does not get you very far. If you just do what you feel like, when you feel like, you won’t be getting far as a musician, artist or entrepreneur of any kind (and yes if you are an independent…
March 23, 2015
Busting some myths
Posted at March 21, 2015 by
J.P. Kallio
in Music promotion
Why is it so hard to let go some of our preconceptions? Music business is filled with so many myths, and outdated information. This is how they did it before, so this must be the way to do it right…
Quick tip 55 Momentum
Posted at March 20, 2015 by
J.P. Kallio
in Quick tip
It is hard work to get the momentum going in the music business. But once you start to have that momentum, that is when the real work starts. When things start to move, people start to show interest in your…
Quick tip 53 Patience
Posted at March 18, 2015 by
J.P. Kallio
in Quick tip
When you are starting your career in music, you naturally try to emulate what the big stars do. As a result many of us spend years pretending to be something bigger than we are. We see the path of the…
Quick tip 52 Know what you want
Posted at March 17, 2015 by
J.P. Kallio
in Quick tip
When you set out to climb a mountain, your target is to reach the summit. You work towards that goal, you practice your mountain climbing skill, you study the route, you gear up for the journey. Sure things will happen…
Quick tip 50 Google & Twitter
Posted at March 13, 2015 by
J.P. Kallio
in Quick tip
SEO is one of those terms thrown around by us in the music marketing game, but quite few musicians actually know what it means. SEO stands for Search Engine Optimisation, in other words it is the process of making sure…
Quick tip 49 Quick videos
Posted at March 12, 2015 by
J.P. Kallio
in Uncategorized
I talked about Perfection v Progress before and how not to get hung up on the meaningless details. One of the most powerful promotional tools you can have, is video. Of course a great quality video is powerful promotional tool,…
Quick tip 48 Bigger is not always better
Posted at March 11, 2015 by
J.P. Kallio
in Quick tip
I’m sure your dream as a musician is to play in front of as many people as possible, share your music with as many people as possible. I’m sure you have dreamed about playing at a festival in front of…
Quick tip 47 Advertise
Posted at March 10, 2015 by
J.P. Kallio
in Quick tip
This week is turning out to be very business oriented week in these Quick tip posts. And rightly so, you need to learn the business! Yesterday’s Quick tip talked about the importance of being able to sell. Now I know…
Survival of the fittest
It is not always what you take in, but also what you pay out. You can be successful with very little, as long as you know how to manage your finances. Music business is a tough game at the best…
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