I’m watching the clouds below as I write this on another flight once again. And it got me thinking about the concept of traveling light and how this does relate to music business. By “traveling light” I use a much broader term here than just traveling. I mean traveling through your path in the music career.
The longer you can keep your “baggage” to the minimum, the farther you can travel on your own. Keep your overheads down! We see it too often when bands get their first bit of success and the money that comes along with it, the guitar collection starts growing, the travel arrangements change, vans turn into tour busses. But how much of this is used to rub our own egos, and actually has very little effect on the listener?
Be smart, that money will not be flowing for the rest of your life. This is the time to make your business sustainable, to make sure you will be able to do this for years to come. Keep your overheads down and travel light.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE