You can have the best promotional plan in the world, but if you don’t have something to promote, it will al be for nothing. Even if you reach out to a professional PR company and pay them good money to promote you, they can only work with what you give them.
This is why it is important you have content, and lots of it. Songs, blog posts, vlogs, videos, pictures and the best of all, your story. The old album cycle is outdated and probably one of the most useless business plans for a new artist today. If you really want to succeed, you need to put out content regularly. Have something to promote!
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE