As an independent artist, this is what it ultimately comes down to. You need to have songs, you need to have good original songs. And if you don’t own the rights to them, you are loosing a lot of potential income. So get good at songwriting.
Songwriting is not some sort of mystical art form, it is a craft. You learn it, you practice it, you fail at it, you try again and eventually you get good at it. There are no shortcuts, you don’t just magically wake up one morning and write your first song and that becomes a massive hit and lives from generation to generation. Sure with enough money you can get anything to the top of the charts, but to write something that can stand the test of time, it takes a lot of work. So start today, get good at songwriting, no mater how long it takes.
I have written several blog posts on the subject of songwriting, which are as good place to get started as any. Check them out HERE
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE