Brand used to be something associated with only major business. But these days personal independent brand has become a valuable asset. That also includes you, an independent musician. Figure out what your brand is. Figure out your core values, how you want people to see you.
This does not mean you need to be something else than you are. It means taking a good look at who you really are, and aligning everything you do with it. What kind of imagery represents you? Design your album covers, website and social media sites this in mind. It should be part of every social media post you make. It should be you and your brand coming through loud and clear.
What is your brand? What does it look like? Have you given this any thought? If not, get on it right now.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE