When you go in to the wild world of social media to promote your music, are you armed with a message? You better be, and that message better be something else than just the same old “check out my music”. You are entering an information highway, where content is loaded at an unbelievable speed these days. And lot of this content is really good quality, so I am sorry to say, no one cares about your music if your message is simply check out my music because I think it’s great.
I talked before about the importance of your story, that could be a great way to star thinking about your message. But it could be something much more simple, like for example if you are trying to promote a song, what is the song about? Tell people what the song is about. Not every one is going to like the story, but for those who do, it becomes just that little bit more interesting.
Or your message could be something you feel strongly about. For example I feel very strongly about taking life by the balls and making the best of it, as no one else is never going to do it for you. And I write blog posts and songs about it all the time. I also live by it and try to inspire others to do the same.
It can be the smallest thing in the world that makes the difference between people clicking on your link or not. Have a clear message to deliver, and you will reach out much further than your competition.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE