In the world we live in these days, you can buy publicity to certain extent. You can hire a company to spread your music around the place. But at the same time, you get what you pay for. Some of them do a better job than others. Still very few of them do more than you could do your self.
But what a good PR company does, is utilise their business relationships they have built up over the years. A good PR company has a great reputation of providing the press, the radio and the online community a great quality content. This also means the great PR companies are picky who they work with.
So money only gets you so far. How about just putting in the hard work? Start building your own list of contacts in the press, radio, podcasts and bloggers. Start building your own business relationships. And I went through his before, don’t just start pushing your material to them. Get to know what they like, interact with their community, share their stuff, make friends with them.
I know this sounds like a lot to do before launching your album, but it will all pay off in the long run. And you will have true friends in the industry that are willing to help you when you need it. This is much more valuable than any PR you can buy.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE