OK, so today’s quick tip require input from you as well. You see I built a website where I release songs once a week. I blog about the songs, about the process of writing the songs, performing them, promoting them and life in general. In fact my last blog post was about “Chicken soup“… Now don’t get me wrong, I love blogging, I love writing almost as much as I love writing and performing songs. But there is a method to the madness 😉 All of the blogging drives traffic to my website, where I encourage people to sign-up to my mailing list.
I also play live in some shape or form six days a week. But those blog posts have become what I call my “bare minimum”. By this I mean, if on any given day I do nothing else to promote my music, at least I write and post a blog. I can tell you in the beginning it seemed like a lot of work for very little return. But it has had a massive impact on the traffic to my website. So even though most of my days are filled with song writing, recording, playing live, rehearsing, blogging, online promotion… Still if all else fails, this is my “bare minimum”. If I only do this, I know I have done something to promote my music.
So what is your bare minimum? It does not need to be necessarily even a blog post, but it could even be a Facebook post, an Instagram picture, a short Twitter video, just something you can share with your fans. Figure out what it is, and start doing it consistently every day from now on. At least then you have done your bare minimum.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE