In the world of promotion it is sometimes easy to forget about the most important aspect of it all, the music. Let’s face it promoting music is a full-time job. I went through this few years back while booking a Sliotar tour. I realised I had not picked up my guitar for a five days. All I had done was stared at the computer screen and send hundreds of Emails.
In the middle of it all, I had forgotten about the most important thing, the reason why I choose to be a musician in the first place. So from that day on I set aside time everyday to write music. To pick up my guitar, which now days is beside me all the time I work, and just work on songs.
I had an interesting conversation with a fellow musician about how life does sometimes takeover. I realised that even us musicians sometimes put music as the thing that can wait. If we treat the music like that, how can we expect our audience to value it more?
Yes you need to work hard, but one hour, or even 30 mins a day can make a big difference. Just turn that computer off for a little while and remind your self why you want to be a musician in the first place 🙂
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE