It is hard to deny the fact that most of us get in to music in hopes of getting some sort of validation. We want to make music that people think is good enough to make the cut. We hope that a record labels will see our music good enough to sign us. But unfortunately that is exactly what got so many artists in to trouble…
Lets make this clear, some of the best studios in the world are either going out of business, or restructuring their business. The major labels are not spending the same money on albums anymore, that was spent on our favourite albums 20 years ago. And this only comes down to simple fact of finances. The return in the investment just isn’t there anymore, as the physical product sales have dropped.
Don’t get me wrong, there is still money to be made in recorded music, but not enough to split the pie between the artist and the label, unless you are a major pop star. So you are better off running lean business, record an album on a clever and realistic budget. And don’t count it to be your only revenue stream. Everything goes hand in hand. Play live shows and lot of them. The live shows will probably be your best place to sell your recordings. And the wider you make your touring circuit, the more the word spreads and the bigger are your chances of some music placement companies actually listening to your music, and getting your music licensed.
So in other words, the secret of success is in touring. Always have been and always will be. If you are not willing to spend a lot of time on the road, career in independent music might not be for you.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE