Us musicians spend way too much time looking for the latest music promotion hack online. Sure there are tried and tested methods out there that you need to learn. But to look for that next innovative way to promote your music is waste of time.
First of all, you should never base your plan in the music business just on one thing. Music business (as much as it kills me to admit this) is a numbers game. And you can cover much more ground by working on several promotional channels at the same time. Also if you can come up with an innovative way of promoting you music, go for it.
But just understand this: You will not find the next innovative trick online. For it to be truly innovative, you need to come up with it by your self. If you try to copy someone else’s tricks, you more than likely are too late in the game, you are not the only one using this “new trick.” And the innovative tricks in the music business are bit like an avocado, as soon as you cut it open, the vibrant green colour flesh starts to slowly turn grey.
Don’t get me wrong, I am not saying you should not look for the next magical way to promote your music. What I am saying, if you want to be innovative, think for your self. Be creative. Act, don’t react. And never put all your eggs in to one basket 😉
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE