There is a concept in the independent music business that I think has huge potential. This concept is the basis for how I operate in the music business. And I cannot tell you how often people question me on this one. I have been asked regularly “how do I make money from releasing song a week, or 12 blog posts a week?” My usual answer goes somewhere along the lines, I concentrate providing quality content, not making money. This is where the music business is heading, and I for one am glad of it.
What you need to do, is Let people fall in love with what you do. Don’t just reply to every compliment with “thanks, you can buy my album here.” Instead share, share, share! Share your music, your journey, your story. Let them get to know you, the real you. Offer people value, and when the time is right, they will help you.
Supporting a musician is so much more than just buying the album. It is the feel good feeling you get by being part of the scene and supporting the artist. By making the music happen. It is taking investment to a different level. We are coming back to the age-old model, where the artist have patrons, patrons who have a relationship with the artist. Patrons to whom the return for their investment is not financial gain, but the art the artist makes.
It might take long time, usually years to get to the point where people want to be your patrons. You need to build trust, have an open dialogue. You need to be honest and true to your self, people smell fake from a miles away. So let them fall in love with your music, and let them get to know you.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE