Art in it self is a peculiar thing. Even though it can be a physical product, the process of creation is almost as, if not even more important. It is in the moment of creation where years of practice, honing of skills and experience often passed down generations, comes to action. Whether it is a single artist or collaboration, it is that moment of creation where the magic happens, where the artist connects the dots, he has picked up along the way and shares it for the world to see.
But we are living in an exiting times. We live in a world where multinational corporations have been questioned not by the legislations set in place to govern them, but by the consumers themselves, how they run their business. We want transparency, we want sustainability, we want organic, we want locally sourced, we want socially responsible products and services. By most of us being connected we have the tools to communicate, we have the tools to share information. When a factory workers in China commit a pack suicide, the world will hear about it, the consumer will question and the company stocks fluctuate. Very little goes unnoticed these days.
I also believe how the artist conducts their art becomes important. This I believe was one of the downfalls of major labels. Before the days of internet it was easy to portray an image and people would believe the image was true. Often times this image was the only image we had of a certain artist. Now if we google someone famous, more than likely thousands of photos pop up. Hundreds of stories pop up, which some are true, some twisted and some just made up. That put on fake image does not work anymore, we want something real. We want the artist to be a real person, we want to connect with them. We want to hear their story.
And most of the time it is the passionate story from the heart that will resonate with people more than any manufactured artist with a generic sound. It is the artist that connects in real life with their supporters. It is the artists who shares their work out of love, not out of greed who make a real difference. Making a difference to someone in my eyes is much more valuable than any amount of album sales.
Be aware how you conduct your art. Don’t try to be something you are not, but at the same time, push the limits of who you truly are. Be transparent, share with joy. Love what you do and let it show. If everything you do is bursting with passion, people will feel this, they will respond to it. And be patient, nothing great is created overnight. If you are willing to commit to your art for the long haul, in time the art will take care of you.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE