Remember the line in “If you build it, they will come” from a Kevin Costner film Field of dreams? This mentality in music business is a sure way to set your self to fail. There are endless mounts of wanna be musicians who have proven this time and time again. This is even more so true today, as there is more new music out coming out than ever before. The cost of the equipment to produce high quality music has come down drastically, and it is completely possible to produce professional quality album in your home.
But just by “building it” we cannot insure that they would come. We need to tell them about it. This seems to be something most musicians refuse to accept. Any other new business need to advertise, promote and build a customer base. They need to figure out who their potential customers are and where they can be reached. Still I see so many musicians refusing to accept this. It’s almost like they feel this is somehow cheating…
If you want to fail, go ahead and believe that someday your music magically will get discovered, but the chances of winning the jackpot in the lotto probably is more likely. What you need to do is “build it, tell them about it and they will come”
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE