SEO is one of those terms thrown around by us in the music marketing game, but quite few musicians actually know what it means. SEO stands for Search Engine Optimisation, in other words it is the process of making sure your band ranks well in Google.
I still see so many bands and artists put all their time in to Facebook and almost completely ignore Twitter. This is especially true with bands in Europe. We got so accustomed to Facebook, and I get it, the 140 character limit can be hard to get your head around… Now I said this before and I will say it again, if you want to take your band seriously, you need to have a strong presence on Twitter. In fact I’d go as far as saying if I had to choose just one social media site, it would be Twitter any day.
Why? Because Twitter is great for spreading the word. If you are willing to engage with people, get in to conversations, help others out, you will see organic growth. This is long gone from Facebook. But there is another very important reason.
Google uses Twitter to search new content. Google crawls the net in search of new content, but sometimes this can be time-consuming process and it might take some time before your new blog post, new song or new video is indexed and appears on google search. Now if you post a link on Twitter and ask your followers to share it, your post gets indexed much faster. This is vital for getting your band’s name around and build awareness.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE