I mentioned before how dangerous it can be to get stuck on numbers. So we spend all our time trying to get more followers on our social media sites. For starters, those numbers mean nothing if you don’t know what to do with them. I also mentioned before how important it is to build your mailing list. So if someone follows you on Twitter, figure out how you can get them to sign up to your mailing list. Hint, free music.
But you should spend at least as much time, if not even more to keep your existing fans engaged. Start a conversation, or even better get involved in an already existing conversation. Post stuff, good stuff, cool stuff, silly stuff, regularly and loads of it. Make your existing fans your priority number 1.
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE