Online presence is a two-edged sword. You need to be present to be real, you need to talk to people, not just have a one way conversation with your self that you expect others to comment on. But at the same time, it can steal a lot of valuable time that you could use to actually make music.
This is why you need to be smart with your time. I talked in earlier Quick tips how to schedule posts both on Facebook and Twitter, but this will only take you so far. Especially with Twitter to utilise its real potential, you need to be present and get in the conversation in real-time. The thing is, you can utilise the mobile Twitter app. I know we talk about how so many of us are so anti social these days, just playing with our phones, but that is sometimes what it takes to build a loyal following. You need to engage with your fans, you need to get to know them, have a real life (online) conversations about real life.
So make time to be present. Learn to do this fast, quick comment here and there, won’t take too much time. And by doing this you can even build some wonderful online moments, which will only make your fans love you more 🙂
The author J.P. Kallio is a singer songwriter
To get EIGHT of his songs for free go HERE